I'm Ira Zoot - an artist, digital entrepreneur, domain investor, and founder of iDigits LLC. My career has evolved alongside technology, from commercial photography and early digital imaging to digital art, e-commerce, premium domain names, online businesses, and now AI-assisted development.
I began my career in commercial photography through ZootGraphics, creating work associated with major brands and agencies including Jim Beam, McDonald's, Disney, Warner Bros., Leo Burnett, and JWT. I began working with Adobe Photoshop in 1990, when professional digital imaging was still in its infancy, and became deeply involved in the transition from traditional photography to digital creation.
In 1995, I acquired Zoot.com and began recognizing domain names as valuable digital real estate long before that idea became mainstream. In 2002, I founded TicketStub.com, building and operating the online ticketing business for more than two decades before selling it in 2024.
Today, through iDigits LLC, I'm bringing those experiences together across premium digital assets, brand development, original websites, online businesses, creative technology, art, and AI-assisted development.
OurIdeasWork.com is where many of those ideas come together. It is a curated portfolio of domains, websites, businesses, platforms, brands, and concepts - some established and operating, some actively being developed, and others representing opportunities for future development, acquisition, partnership, investment, licensing, sponsorship, or collaboration.
What connects the projects on OurIdeasWork is not a single industry. It is the belief that a memorable idea, the right name, thoughtful design, useful technology, and disciplined development can create genuine digital value.
Some ideas become businesses. Some become platforms, resources, tools, or creative experiences. Some remain premium digital assets waiting for the right person, company, investor, or partner to take them further.
OurIdeasWork.com is both a portfolio of what I'm building and a window into what could be built next. Through iDigits LLC, I continue to develop selected projects while remaining open to serious conversations involving acquisitions, partnerships, investment, licensing, sponsorship, strategic development, and collaboration.
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